Comments on: Magpie’s Laundry http://ellsea.wordpress.com/2009/05/17/magpies-laundry/ Mon, 21 Dec 2009 03:21:54 +0000 http://wordpress.com/ hourly 1 By: Erin http://ellsea.wordpress.com/2009/05/17/magpies-laundry/#comment-120 Erin Tue, 19 May 2009 13:22:13 +0000 http://ellsea.wordpress.com/?p=464#comment-120 Forgot to say -- I do totally believe in the different customer sets, though. That's why I've always offered indexing and copyediting and proofreading. Forgot to say — I do totally believe in the different customer sets, though. That’s why I’ve always offered indexing and copyediting and proofreading.

]]> By: Erin http://ellsea.wordpress.com/2009/05/17/magpies-laundry/#comment-119 Erin Tue, 19 May 2009 13:20:52 +0000 http://ellsea.wordpress.com/?p=464#comment-119 I don't see it that way. Maybe I'm misunderstanding the metaphor, but to me, marketing funnel implies that you're catching people with lower-priced enticements and funneling in a certain amount of them to higher-priced work. And my work is more like a tree -- completely separate branches with no transfer from one service to another. I don’t see it that way. Maybe I’m misunderstanding the metaphor, but to me, marketing funnel implies that you’re catching people with lower-priced enticements and funneling in a certain amount of them to higher-priced work. And my work is more like a tree — completely separate branches with no transfer from one service to another.

]]> By: Marina http://ellsea.wordpress.com/2009/05/17/magpies-laundry/#comment-118 Marina Mon, 18 May 2009 23:09:16 +0000 http://ellsea.wordpress.com/?p=464#comment-118 Wow, that does sound like a lot of work ahead -- but good on you for taking it seriously and working towards your dreams. Hope it goes well. I'm fascinated to hear you used to be a "declutterer": (a) it sounds like a cool job, and (b) I wish I could hire you! Still struggling with my ongoing decluttering project here ... Wow, that does sound like a lot of work ahead — but good on you for taking it seriously and working towards your dreams. Hope it goes well.

I’m fascinated to hear you used to be a “declutterer”: (a) it sounds like a cool job, and (b) I wish I could hire you! Still struggling with my ongoing decluttering project here …

]]> By: ellsea http://ellsea.wordpress.com/2009/05/17/magpies-laundry/#comment-117 ellsea Mon, 18 May 2009 22:29:45 +0000 http://ellsea.wordpress.com/?p=464#comment-117 @ Erin - I guess that's true at the moment, but you've been talking about writing SEO articles etc - wouldn't they be at another level in the funnel in terms of your time/pricing? So although at the moment you don't have multiple tiers, and its perhaps not as tangible as it is for me where I have physical product, there is the potential for you to add layers to your business and work at different levels, perhaps for different customer sets, and start funnelling income from different sources? Just a thought ... @ Erin – I guess that’s true at the moment, but you’ve been talking about writing SEO articles etc – wouldn’t they be at another level in the funnel in terms of your time/pricing?

So although at the moment you don’t have multiple tiers, and its perhaps not as tangible as it is for me where I have physical product, there is the potential for you to add layers to your business and work at different levels, perhaps for different customer sets, and start funnelling income from different sources?

Just a thought …

]]> By: Erin http://ellsea.wordpress.com/2009/05/17/magpies-laundry/#comment-116 Erin Mon, 18 May 2009 15:00:56 +0000 http://ellsea.wordpress.com/?p=464#comment-116 Best of luck. It sounds like you've got a good idea what you need to do. I went and looked at the Marketing Funnel post, and I can't say that I agree with her. I don't have tiers of services. Either somebody hires me to copyedit or index a book, or they don't, and the price depends on a few different things, but it's not tiered. If a client likes me, they hire me again to do the same kind of job at the same price range. Good luck with the small sales leading to the larger ones, and becoming a more stable part of your income! Best of luck. It sounds like you’ve got a good idea what you need to do.

I went and looked at the Marketing Funnel post, and I can’t say that I agree with her. I don’t have tiers of services. Either somebody hires me to copyedit or index a book, or they don’t, and the price depends on a few different things, but it’s not tiered. If a client likes me, they hire me again to do the same kind of job at the same price range.

Good luck with the small sales leading to the larger ones, and becoming a more stable part of your income!

]]> By: Business Marketing http://ellsea.wordpress.com/2009/05/17/magpies-laundry/#comment-115 Business Marketing Mon, 18 May 2009 01:08:49 +0000 http://ellsea.wordpress.com/?p=464#comment-115 Obviously, part of setting up a baby business is about understanding your market and estimating numbers for sales potential. <a href="http://dodomarketing.blogtells.com/" rel="nofollow">Business Marketing</a> Obviously, part of setting up a baby business is about understanding your market and estimating numbers for sales potential. Business Marketing

]]> By: Magpie’s Laundry http://ellsea.wordpress.com/2009/05/17/magpies-laundry/#comment-114 Magpie’s Laundry Sun, 17 May 2009 23:33:44 +0000 http://ellsea.wordpress.com/?p=464#comment-114 [...] Continued here: Magpie’s Laundry [...] [...] Continued here: Magpie’s Laundry [...]

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